We set out to create a bold and contemporary brand that felt unmistakably local - without falling into cliché. The identity system is built around conversations, with graphic elements that speak in dots, dashes, and details. The logo mark- a chunky typeface, becomes a symbol of warmth, exchange, and a touch of whimsy. Every piece, from signage to takeaway cups, was designed to feel like it belonged in a modern-day baithak.