We had the incredible privilege of rebranding Jay Bharat, a legacy Indian food brand rooted in California since 1985 - known for bringing authentic Gujarati snacks and sweets to the Indian community in the US. What started as a humble snack store has now grown into a full-fledged restaurant, catering service, and packaged food brand, all under one powerful, unified identity.

Design of a skincare brand dedicated to the art of self-care, embodies the philosophy that true beauty begins with self-love and care.

We set out to create a bold and contemporary brand that felt unmistakably local - without falling into cliché. The identity system is built around conversations, with graphic elements that speak in dots, dashes, and details. The logo mark- a chunky typeface, becomes a symbol of warmth, exchange, and a touch of whimsy. Every piece, from signage to takeaway cups, was designed to feel like it belonged in a modern-day baithak.

Pickleball just got a whole lot more fun! We partnered with DINK, a brand that embodies the playful, social, and energetic spirit of the...